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Museum: A Bridge Connecting the World — The 2026 International Museum Day China Main Venue Event Held in Hohhot

HOHHOT -  Media OutReach Newswire - 22 May 2026 - From May 17 to 19, 2026, Hohhot, Inner Mongolia, proudly hosted the China main venue event for International Museum Day, centered around the theme "Museum: A Bridge Connecting the World." Situated at the eastern gateway of the Grassland Silk Road and a key point along the Ancient Tea Horse Road, Hohhot has long served as a vital commercial and cultural crossroads linking the grasslands with China's Central Plains, as well as connecting China with Russia, Mongolia, and the broader Eurasian region. Historically a hub for East-West cultural exchange, Hohhot continues to play a significant role as a northern gateway in China's opening-up strategy. By hosting this prestigious national cultural event, China reaffirms its commitment to fostering intercultural dialogue through museums, enhancing the sense of shared identity among the Chinese people, and promoting mutual learning and exchange between China and the international community. 
             
       May 18, the opening ceremony of the main venue was held at the Inner Mongolia Museum, attracting a large gathering of people from all walks of life with enthusiastic responses. Photo by Zhang Zihe     
     
 The event was jointly organized by the National Cultural Heritage Administration and the People's Government of Inner Mongolia Autonomous Region. It brought together over 500 participants, including leaders from the museum and cultural heritage sectors, experts, scholars, and international guests, to explore innovative directions for museum development. 
  In recent years, Hohhot's museum sector has experienced rapid growth, marked by continuous enhancements in public cultural service capabilities. The city has established a well-planned and distinctive museum system. The Hohhot Museum has pioneered a "one main museum with six branches" model, integrating premier institutions such as the Zhaojun Museum and the General's Yamen. This approach has enabled the city to consistently present high-quality exhibitions, positioning museums as vital platforms for showcasing the cultural exchanges and integration among diverse ethnic groups, as well as promoting China's rich traditional heritage. 
  The opening ceremony on May 18 at the Inner Mongolia Museum highlighted China's museum achievements since the 14th Five-Year Plan, shared key cultural heritage updates, and emphasized museums' role as bridges connecting history and the present, China and the world, and the hearts of all ethnic communities. 
  During the event, three major exhibitions were launched simultaneously. The  Heaven and Earth in Harmony: Exhibition of Ancient Chinese Music Culture, the  Rivers and Mountains Shining: The Historical and Cultural Display of Hohhot, and the  Radiance of Gold and Jade: Colorful China. Featuring nearly 300 exquisite bronze, gold, jade, and stone artifacts from numerous cultural institutions nationwide, these exhibitions span 8,000 years of heritage and vividly illustrate the rich diversity and unity of Chinese civilization, as well as the history of ethnic integration and coexistence. 
             
       One of the exhibits in the Radiance of Gold and Jade: Colorful China temporary exhibition hall at the Inner Mongolia Museum     
     
 Alongside the exhibitions, main and youth forums convened domestic and international experts and scholars to engage in in-depth discussions on industry development, international collaboration, and related topics, infusing fresh insights and youthful enthusiasm into the ongoing advancement of museums. On the evening of the 18th, the "Museum Night" immersive performance debuted at Dazhao Square, blending ethnic art, intangible cultural heritage skills, and light and shadow effects to vividly showcase the captivating fusion of the three major cultures of the grasslands, the Yellow River, and the Great Wall. 
  Building on the momentum of the main event, Hohhot also launched the 2026 "Museum Season," featuring a series of exhibitions, educational tours, and cultural tourism routes extending through the National Day holiday. This initiative fosters deeper integration between cultural heritage and the tourism industry, making cultural treasures more accessible to the public. 
  From its historic role as a hub on the Grassland Silk Road to its current status as a platform for civilizational dialogue, Hohhot's high-caliber cultural offerings showcase the unique qualities and openness of Chinese civilization. The city's museums truly serve as enduring bridges connecting China with the world and facilitating meaningful global exchanges. 
  
The issuer is solely responsible for the content of this announcement.

Via Licensing Alliance Expands Voice Codec Program with New Licensee, New Licensors, Publishes Comprehensive Pool Rate Structure

SAN FRANCISCO, CALIFORNIA, UNITED STATES -  Media OutReach Newswire - 22 May 2026 -  Via Licensing Alliance (Via) today announced continued momentum for its Voice Codec patent pool, including the addition of a new unnamed licensee and new licensors, NovaVoice Limited and Cordial IP, further growing the program's patent stack and market penetration from its initial  five, large global licensors. 
  The addition of the new licensee, unnamed at this time, reflects growing industry adoption of the collaborative licensing pathway Via's Voice Codec program creates for accessing IP rights to critical voice technologies. This addition reflects a growing market uptake of advanced voice technologies, including EVS and IVAS, driven by rising demand as 5G and 5G-Advanced technologies are adopted worldwide. 
  Additionally, Via continues to prioritize transparency and has published its full rate structure for the Voice Codec pool, providing further clarity and predictability for implementers and to the broader market. For implementers, the full rate structure allows for complete visibility as they consider the appropriate royalty structure to choose from to meet their product level costs, evaluate future growth paths for their product lines, or plan their geographical expansion plan needs. This level of disclosure not only reduces uncertainty in licensing decisions but also enables more consistent benchmarking, reinforcing confidence in fair, market-aligned SEP licensing practices. The program's royalty rates are listed on Via's website at  https://www.via-la.com/licensing-programs/voice-codec/#license-fees. 
  The addition of the new licensors indicates increased interest from patent holders in licensing their voice technology SEPs through highly efficient, aggregated licensing vehicles such as patent pools. Future growth in both the licensor list and the number of patents consolidated through the pool license will continue to enhance the value of the Voice Codec License for implementers. Via's Voice Codec program licensors are listed here:  https://www.via-la.com/licensing-programs/voice-codec/#licensors. 
  Via's Voice Codec pool covers Enhanced Voice Services (EVS), which supports voice communications across more than one billion and growing active devices globally, as well as Immersive Voice and Audio Services (IVAS), which will play a central role in next-generation voice and spatial audio applications. 
  "We are pleased to welcome these new entrants to our pool, which signal continued growth and momentum our Voice Codec program," said Kevin Mack, President of Via Licensing Alliance. "This pool license offers strong value relative to other market options and represents the only collaborative licensing solution for EVS and IVAS technologies, making it a smart and efficient pathway for companies seeking to license critical voice capabilities." 
  EVS remains a foundational technology for high-quality voice communications in 5G and 5G-Advanced networks, with adoption continuing to expand as 5G, 5G-Advanced and future network iterations reach global scale. As spatial audio and advanced voice technologies expand into 6G and a broader range of non-cellular devices, the importance of IVAS technologies is expected to increase, with Via's pool offering an early and effective licensing pathway. 
  For more information about the Voice Codec patent pool, including information for prospective licensees, please visit  https://www.via-la.com. 
 Hashtag: #ViaLicensingAlliance #VIA
The issuer is solely responsible for the content of this announcement.

About Via Licensing Alliance:
Via Licensing Alliance is the collaborative licensing leader, dedicated to accelerating global technology adoption, fostering participation, and generating return on innovation with balanced licensing solutions for innovators and manufacturers of all sizes around the globe. Via has operated dozens of licensing programs for a variety of technologies. Via is an independently managed company owned by industry-leading participants with over 25 years of intellectual property licensing leadership. For more information about Via, please visit  https://www.via-la.com.

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