(BPT) - Every year on July 20, kids and adults alike celebrate National Lollipop Day. Whether you call them lollipops, pops or suckers, these hard candies are a small pleasure making kids smile and adults nostalgic for their school days. And this year, you can satisfy your sweet tooth while making kids' wishes come true.
IT'SUGAR — one of the world's largest specialty candy retailers — has partnered with Make-A-Wish® to bring joy and hope to children living with critical illnesses and their families. As part of this collaboration, IT'SUGAR will sell its exclusive Make-A-Wish® Wish Pops to raise funds for the organization. When you buy one (or more!) of these rainbow star-shaped lollipops, 20% of your purchase will be donated to Make-A-Wish®, supporting the organization's mission to grant life-changing wishes to children who need them the most. Nothing is sweeter than that.
Sweet things should do good things
Since 2019, IT'SUGAR has partnered with Make-A-Wish® to support the organization's vision to grant the wish of every eligible child. Known for its over-the-top candy experiences, pop culture collaborations and trend-driven sweets, the candy retailer has sold limited-edition candies like its Make-A-Wish® Wish Pops and hosted special events to raise funds for wish kids everywhere.
Earlier this year, IT'SUGAR celebrated a $2 million donation milestone during the Miami leg of the "WishMakers Wanted Mosaic Tour" at its Bayside Miami store. During the interactive event, hosted in partnership with Royal Caribbean, community members were invited to contribute to a growing digital mosaic of photos and messages from WishMakers across the country. The Miami WishMakers Wanted event also included a special mission moment with wish alum Kayden, community engagement activities and participation by Royal Caribbean employees in a Walk for Wishes® leading up to the store.
What's a WishMaker? Anyone who takes action for wish kids through fundraising, volunteering, donating and more can become a WishMaker. Make-A-Wish® estimates that more than 50 WishMakers play a part in every wish by donating their time, talent or treasure. Wish experiences aren't just moments of fun. Research shows that wishes have the power to help build the physical and emotional strength children need to fight a critical illness.
Be part of something sweet
Every 20 minutes, a family learns their child has been diagnosed with a critical illness, but you can help make their days a little sweeter. This year, celebrate National Lollipop Day by grabbing a sweet treat while also bringing joy to a child and their family. To learn more and help make a difference in a child's life, visit your local IT'SUGAR location or visit ItSugar.com.
